Amazon的核心價值觀：創(chuàng)新并保持簡單

最近在團隊內(nèi)發(fā)起了一些和價值觀有關的討論。

從小團隊一步步走過來，一開始人少，日常工作就可以默默統(tǒng)一。但企業(yè)到一定規(guī)模，就開始需要明確這樣的有些務虛的東西。

我理解的企業(yè)的核心價值觀，是那些大家認同的、應當共同堅持和維護的原則。在形成明確的價值觀后，一個團隊會對不符合的行為形成自發(fā)的修正。

有機會仔細看了一下Amazon官網(wǎng)底部的核心價值觀，提到不少出色的點。花了兩個小時簡陋地翻譯了一下，水平太業(yè)余，還遠做不到信雅達。

Amazon的領導力原則

無論你是一線的員工，還是一個大型團隊的經(jīng)理，你都是Amazon的領導者。以下是我們每位Amazon人都努力遵循的原則：

Amazon Leadership Principles

Whether you are an individual contributor or a manager of a large team, you are an Amazon leader. These are our leadership principles and every Amazonian is guided by these principles.

客戶第一

領導者總是以客戶為出發(fā)點，積極而有活力地工作，以贏得和保持客戶的信任。雖然領導者們也很關注競爭對手，但他們對客戶更癡迷。

Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

主人翁意識

領導者都是公司的擁有者。他們著眼長遠，不為眼前而犧牲公司的長期利益。他們總能站在比自己團隊更高的角度，代表整個公司做出決策和行動，并且從不會說“這事兒不歸我管”。

Ownership

Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job”.

創(chuàng)新并保持簡單

領導者都應要求自己的團隊持續(xù)在創(chuàng)新上思考和實現(xiàn)，并保持簡單有效。他們有足夠的眼界，能從任何地方發(fā)現(xiàn)新點子，并且不會因為”這不是我們自己想出來的“而棄之不用。當我們打算做一件別人都沒做過的事時，我們已經(jīng)做好了長期可能被人誤解的準備。

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here”. As we do new things, we accept that we may be misunderstood for long periods of time.

堅持正確的做事

領導者能夠堅持正確的做事。他們應當有很好的商業(yè)判斷和直覺。

Are Right, A Lot

Leaders are right a lot. They have strong business judgment and good instincts.

招聘并培養(yǎng)最優(yōu)秀的人

每次招聘或提拔下屬，領導者都應該對他們的績效有更高的要求。他們能發(fā)現(xiàn)，并為團隊招募到最出類拔萃的人才。同時，要發(fā)掘潛在的領導者人才，并非常專注的培養(yǎng)他們。

Hire and Develop the Best

Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others.

堅持高標準

領導者要有近乎嚴苛的高標準，即使在很多人看來這個標準已經(jīng)有些變態(tài)的高了。同時，也要持續(xù)的提高標準的門檻，使得團隊能夠在產(chǎn)品、服務和流程上有高質量的產(chǎn)出。領導者能及時彌補遇到的缺陷和問題，不會讓它們出現(xiàn)在產(chǎn)出中。

Insist on the Highest Standards

Leaders have relentlessly high standards – many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

富有全局觀

局限自己的思維，就像一個人只會說一些自我應驗的預言一樣。領導者應大膽地描繪愿景，并確保傳達到位，以激勵團隊給出更好的結果。同時，也要獨立思考，并想方設法服務于客戶。

Think Big

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

積極行動

速度決定一切。很多判斷和行動，即使后來發(fā)現(xiàn)做錯了，也都是可以回溯撤銷的，并且事前并不需要大量的調研。同時，我們也鼓勵承擔有預期的風險(不鼓勵盲目的嘗試)。

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

節(jié)儉

如果一個事不能給客戶帶來好處，這個錢我們盡量不花。節(jié)儉讓我們富余出更多的資源，自給自足，并能激發(fā)我們產(chǎn)生更豐富的想法，發(fā)揮更好的創(chuàng)意。在招聘名額、預算和固定開支方面，我們控制的非常謹慎。

Frugality

We try not to spend money on things that don’t matter to customers. Frugality breeds resourcefulness, self-sufficiency and invention. There are no extra points for headcount, budget size or fixed expense.

直言不諱地自我批評

領導者不應因為自己或團隊看起來不錯就止步不前。即使有時顯得尷尬，他們工作時心中也總是帶著問題。在評估自己和團隊時，尋找自己離最好還有多遠。

Vocally Self Critical

Leaders do not believe their or their team’s body odor smells of perfume. Leaders come forward with problems or information, even when doing so is awkward or embarrassing. Leaders benchmark themselves and their teams against the best.

贏得他人的信任

領導者應發(fā)自內(nèi)心的保持開放、虛心的傾聽，并總是愿意找出并改進自己目前最大的不足之處。

Earn Trust of Others

Leaders are sincerely open-minded, genuinely listen, and are willing to examine their strongest convictions with humility.

深入細節(jié)

領導者應可以在各個層級工作，保持對細節(jié)的關注并時常檢查。沒有什么事是他完全不清楚的。

Dive Deep

Leaders operate at all levels, stay connected to the details and audit frequently. No task is beneath them.

可依賴，保持懷疑并承擔責任

領導者遇到自己不贊成的方案，即使有些面子上不舒服或者有時很耗費精力，依然有義務做出挑戰(zhàn)。他們對待錯誤應當保持堅定和公平，不因面子而妥協(xié)。一旦做出決策，他們愿意承擔全部責任。

Have Backbone; Disagree and Commit

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

交付結果

領導者關注所負責事情的關鍵輸入，并按時保證質量的交付結果。即使有挫折，他們也能應對自如并且永不自滿。

Deliver Results

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.